This course guides you through the entire process of creating your personal brand for a freelance business, with a special focus on creative freelancers who want to go freelance with their skills but need to develop a personal brand to look professional and attract.
The course targets creative freelancers such as graphic designers, photographers, illustrators, web designers, and anyone with a creative skillset seeking to go freelance or find jobs.
We will review the entire personal branding process and examine successful personal branding for creative freelancers. We will then craft our brand stories, focusing on creating your biography and essential items needed to start crafting your visual brand.
We will create inspiration boards to help us find our style and derive our color palettes. Next, we will walk through the brainstorming process of creating our visual brand identity and discuss how to create brand assets to develop a brand board and branding standards document.
We will walk through the creation of a letterhead business card, studying the rationale behind certain layout and design decisions.
The course includes numerous downloadable resources and helpful guides.
This is not a software-driven class; it is a theory-based class that you through the entire process, so no software is required.
Personal branding is the essential first step in creating a strong portfolio and website. After this class, additional classes will be added to take the next steps in adapting your brand to both online and PDF portfolios. Let us begin creating a stellar personal brand that exudes your own style and flair!
0 Comments